Watches over the years have always had two basic requirements.  To tell the time and to show the status of the person wearing them.

Even in the fifties when a watch was just a watch, there were the exclusive and very expensive timepieces of the elite.  The average person did not use a watch as fashion accessory.  It was to tell the time with a no nonsense approach about it.  Women’s watches were small and discreet while the gentlemen wore bigger watches more in fitting with the masculine image. Faces were round and the design simple.

Along came the sixties and times changed.  This brought about a preference for geometric shapes and designs and the traditional round clock face became square and rectangular.  Watches became larger and the faces showed more creativity and expression. Event the straps became more varied and by the seventies, an alligator strap was preferred over the traditional leather strap for men while women went for a more bracelet time strap.  The watch was slowly evolving into the fashion accessories of today.

The eighties and nineties saw the major change in watches become fashion accessories.  As the quartz watch  and digital LCD faces became popular, so the price of reliable watches became more affordable and people were not afraid to experiment with the look and change it when the mood arose.

Today, despite the fact that watches are now easily affordable and even a small child can own a watch, something unheard of in 1950, people still look for the quality, precision and craftsmanship of the true artists and  Michele Watches, worn by people like Oprah and Jennifer Lopez, tell a story of style, success and attitude.  A watch today is no longer just a time piece.  It is a personal statement as well as fashion statement and many people own more then two or three watches.  How time has changed over the last sixty years.